Cohort Builder
Define WHO you want to reach
Cohort name
Profile (who they are)
AND · Behaviour / events (what they did)
AND · Transactions (how they spend)
Summary:Profile: Card type is Premium AND City tier in Tier 1, Tier 2 · THEN · Behaviour / events: Last login more than 30 days ago · THEN · Transactions: Spend (last 60d) equals ₹0
✎ Plain-language summary auto-generated below the rules for non-technical users.
Estimated reach
78,010
customers · 72% reachable on WhatsApp
channel reach bar chart
Saved cohorts